javascript - Multivariate Testing with Optimizely -


i've started using optimizely, , love it. however, need multivariate test. has come way, hack or otherwise, mvt in optimizely? manually creating 25-100 variations isn't idea of fun. alternatively, maybe there's way automate variation creation?

edit: optimizely has long since supported multivariate testing (since @ least late 2011). below suggested workarounds no longer necessary.

original answer kept posterity , in case helpful other testing platforms might not yet support mvt.


so, i've been dealing same problem, , afaik there 2 solutions.

  1. just run separate experiments each variable, concurrently. in other words, if 2 variables are, say, size of headlines , language on buttons, treat separate experiments. long don't conflict each other in terms of dom (be sure selectors very specific, , try use ids instead of $j('p').eq(44); since 1 experiment change refers other.

  2. you generate of permutations manually. not scale well, 2 or 3 variations, ok. scripted simple multivariate generator. haven't tested extensively, but, allow select sections , different number variations each section, , generate of combinations of values. try here: http://htmlto.com/optimizely/


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