privacy - is it against google analytic's terms of service to send data to google to identify visitors? -


i'm using google event tracking on our website, , send email address used in our newsletter subscription form in event tracking call can see events visitors have completed on our site.

is allowed google's terms of service? remember reading somewhere not allowed, can't find reference anymore.

if against google's tos, should store unique key email address on our server instead , send key in event tracker?

thanks!

this absolutely restricted their terms of service. cannot store identifiable information. storing unique key seen violating rule. 

7. privacy . not (and not allow third party to) use

the service track or collect identifiable information of internet users, nor (or allow third party to) associate data gathered website(s) (or such third parties' website(s)) identifying information source part of use (or such third parties' use) of service. have , abide appropriate privacy policy , comply applicable laws relating collection of information visitors websites. must post privacy policy , policy must provide notice of use of cookie collects anonymous traffic data.

this isn't legal advice, but, on face, you're describing not allowed. means between , lawyers.


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